With “Bubble” by Steven Soderbergh’s we’ll expertise a real revolution in the way movies are distributed. The movie, cost $1.7 million and produced with Mark Cuban and Todd Wagner’s dot-com dollars, will try to brake Hollywood’s (and Bolliwood’s as well) rules, by releasing, at the same time, copies in theatres, dvd, and cable television. Great!
Let’s see what’s gonna happen and if, this way, something under the sun (or over the screen at least) is going to change. This will be another step towards change after the innovation of the content distribution proposed by Apple with video contents via iTunes. However Apple is not arrived to movies yet… and movies is the big cake to bite!
Maybe this is one of that cases where the market, so the public, is the best way to determine what is better. Nobody can foresee which the answer of the public will be: is seeing a movie in theatres a perfect substitute of a dvd or a cable tv show? Or people will continue going to theatres because of the related experience (like I’ll do)? This will be a good chance to have an answer, and public wants to have something to say about it.
In Italy, something similar happened last autumn, with Sydney Pollack’s “The interpreter”. Eagle pictures, having signed an agreement with H3G, was supposed to start the distribution over UMTS of its movies with this important one. But at the news that “The interpreter” would be distributed simultaneously in theatres and via mobile phones, the movie-theater owners association blocked the distribution of the movie.
So, the digital music lesson has not been well understood by the movie-guys, it seems. To block a distribution channel is not the answer, is just a way to increase piracy and under-consumption! If technology allows innovative uses, these uses have two ways to be exploited: legal and illegal ones, depending on the industry farsightedness. Changing is always scaring, but at a certain point is the only way.
Let’s see if Mr. Soderbergh and his companions will be able to give a better lesson…
Good luck!
In developing countries such as Central America, many times the pirates release the film before the cinema. Because the markets in here are not so attractive, we usually have the new films long time after the Premiere, so Pirates get it before, from International sources… With such wise method of distribution, maybe at least this kind of problem can be reduced.
Renata, you are completely right, that was my point. Thanks for the contribution to the development of the blog and for the PR work you are doing in your continent!
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